Pascucci Coffee Kuang Han Moon

Seoul • 2017

Pascucci Coffee Kuang Han Moon

Seoul • 2017

Pascucci coffee Kuang Han moon

Second master project of Pascucci Coffee store in Kuang Han Moon, in Seoul in South Korea.

This Project gave us an award as the best bar and coffee in Asia in 2017, then awarded at the Venice Design Week in 2018, and an honorable mention at the Venice Biennale of the same year.

The project has revolutionized the already known atmosphere of Starbucks coffees, accentuating the Italian style and the quality of the design, maintaining the inclusive international design, and enhancing every detail of the materials and furnishings, to make a unique and original atmosphere, with a serious study on the theme of shared spaces for relaxation and work. We have tried to move away from this often standard and pop world of mainframe culture, seeking instead greater identity and quality, with sustainable yet evident luxury.

Year : 2017

Location : Seoul

Second master project of Pascucci Coffee store in Kuang Han Moon, in Seoul in South Korea.

This Project gave us an award as the best bar and coffee in Asia in 2017, then awarded at the Venice Design Week in 2018, and an honorable mention at the Venice Biennale of the same year.

The project has revolutionized the already known atmosphere of Starbucks coffees, accentuating the Italian style and the quality of the design, maintaining the inclusive international design, and enhancing every detail of the materials and furnishings, to make a unique and original atmosphere, with a serious study on the theme of shared spaces for relaxation and work. We have tried to move away from this often standard and pop world of mainframe culture, seeking instead greater identity and quality, with sustainable yet evident luxury.