First concept identity store for the parent company Probios, an alternative, vegan and natural food multinational. The graphics were handled directly by our Studio in collaboration with the Studio Lander Project of Florence. The cleanliness and minimal aspect of the communication have raised the brand’s profile and its niche marketing orientation. We have created very refined central islands with a show-room design; warm materials and geometric lines that repeat to create a style. The attention also to the ceiling, never banal, the lighting bodies designed by Vibia, the very high attention to all details still make it a truly innovative concept for the reference sector.